Piano staircase

The Fun Theory – an initiative of Volkswagen. This is one of a series of experiments for a new brand campaign of VW.  Fun can obviously change behaviour for the better, making more people use the stairs than escalator.

Till someone pisses on it or steals it at least…



One thought on “Piano staircase

  1. I remember seeing that in the news at the time – isn’t it in one of the Scandinavian countries? Either way, I think it was looked after quite well -I suspect it mightn’t survive very long in the UK…

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